New Business Development
Shorewood Is Planning for Growth
There’s a lot of activity taking place in Shorewood. With new streetscaping, a dynamic Master Plan and many other aesthetic improvements underway, Shorewood is definitely open for new commercial development. If you’re interested in the advantages of a well-educated, high-income customer base in a pedestrian-friendly village, you need to find out what’s happening in Shorewood. And we’re here to help!
The Village is comprised of more than 14,000 residents and is the most densely populated Village in Wisconsin. Our “five-minute-drive-time” market area includes 32,000 people with an average household income of $74,149.* Overall, that same market area offers retail sales expenditures of $333,758,269.*
Shorewood’s eclectic building mix includes new and vintage spaces to fit your location needs. Also, Shorewood is getting attention from some of the area’s top commercial, mixed-use development teams and new spaces could be considered in your long-term plans to locate in Shorewood. Recently completed in Shorewood is a new mixed-use commercial development, The Cornerstone, featuring luxury apartments and four retailers at the northern border of the Village. This property has already received several awards, including the “Best of Public/Private Partnership” designation from the Business Journal, and an Intergovernmental Cooperation Award in 2010 from the Public Policy Forum in Southeastern Wisconsin. Another mixed-use development will be built across the street from The Cornerstone, with groundbreaking during the summer of 2011.
Other commercial projects are also on the horizon, including a proposed redevelopment on North Oakland Ave. that will include Walgreens and parking on the first level and 84 apartments on upper levels.
If you’re considering Shorewood for your commercial development, you can learn about how the Village can help by clicking the links provided or by calling 414.847.2700
Shorewood Demographics and Statistics
- Residents: 14,527
- Household average income: $72,715
- Median household income: $50,179
- Total employees: 26,578 (near UW-Milwaukee and Columbia St. Mary’s main campus)
- Total retail expenditure: $577,216,638
- Traffic counts on East Capitol Dr. at North Oakland are more than 20,000 per day. On Oakland Ave., counts are more than 14,000 autos per day.
Consumer Survey
A recent 2009 retail market study found that Shorewood offers well-sized commercial clusters where new businesses share customers with established businesses. Vintage spaces and new spaces in a variety of sizes offer space suitable for nearly any specialty retail or restaurant business. Also, strong municipal government support stabilizes investment in Shorewood stores and restaurants. And clearly Shorewood’s customers enjoy the experience of our very walkable and accessible shopping opportunities. Some of the survey highlights include:
- With more than 80% of respondents visiting Shorewood businesses at least weekly, clearly survey respondents have embraced the shops of Shorewood.
- More than 60% of respondents would spend more if these businesses categories were added: home accessories, specialty foods and clothing/apparel.
- More than 60% of respondents reported that they would spend more if casual dining or counter-service restaurants were added.
- More than 70% of respondents rated Shorewood commercial area’s :general safety” and “cleanliness” as excellent or above average.
- More than 75% of respondents rate traffic flow and parking convenience as key factors in their satisfaction with visiting Shorewood’s shopping district.
For more information, you can also visit www.shorewoodwi.com or contact Shorewood Business Improvement District Executive Director Jim Plaisted at 414.272.5823 or jim@shorewoodwi.com.